Corporate Social Responsibility is in our Company’s DNA. Right from when the company was first founded we have given thought to our environment in terms of the three Ps - People, Planet and Profit. Social issues challenge us to constantly look critically at our own processes. How can we contribute towards the three Ps? We will you a transparent story, because that too is CSR.
Employees, suppliers, clients… People make our company. It cuts both ways. Our employees receive everything to which they are entitled. Not only in terms of a fair salary and income, but also in terms of respect and (social) facilities. We are very alert regarding the working conditions at our suppliers. Which is why we are signatories of the BSCI, an international code of conduct aimed at improving working and environmental conditions throughout the supply chain. We have also supported the Ronald McDonald House and various local (sports) associations for many years and, since 1946, we have sponsored the Bloemencorso Bollenstreek (flower parade in the bulb growing region).
We undertake various activities to minimise our impact on the environment. CSR challenges us to look critically at our products. Packaging is evaluated form an environmental point of view. Rightly or wrongly we consider it our task to provide clear information regarding the environmental aspects.
This is why we have invested in our own research centre – The LCA Centre. In The LCA Centre we determine the environmental-impact of our packaging and disposables in accordance with the LCA method. This information helps us seek out alternative products with a lower environmental impact and that is, for example, how the Bright® range of packaging came into being. Bright® products have a measurably lower environmental impact. Our scientific approach is supported by Natuur & Milieu (Nature & Environment organisation).
Achieving a healthy profit is essential for the continuity of our company and provides a solid basis for our CSR policy. Conversely, sustainability contributes towards our profit targets. Everything revolves around finding the right balance between finance and the interests of people and the planet. Our striving to be a ‘good employer’ stimulates the involvement of our employees. Opting to select respected suppliers guarantees the good quality of our products. Offering sustainable packaging solutions, for example packaging that extends a product’s shelf-life or that reduces the quantity of material used, can also be attractive for both the client and us from a business economics perspective. Energy savings and a thrifty use of raw materials translate directly into cost savings.